By Generation Z, also known as Zoomers, are the exciting next wave of young adults that nonprofits will need to engage with in order to continue their missions. Born between the late-1990s and the early 2010s, Gen Z is the most diverse, connected, and socially conscious generation yet. They are tech-savvy, passionate about social issues, and eager to make a difference in the world.
Nonprofits that want to engage with Gen Z need to understand their unique characteristics, values, and preferences in order to create lasting donor relationships for the new philanthro-kids on the block.
In this guide, we'll explore some great starter strategies for reaching and engaging with this burgeoning demographic.
Understanding Gen Z
Before diving into strategies for engaging with Gen Z, it's important to understand who they are and what inspires them. Gen Z is the first generation to grow up with technology at their fingertips. They are digital natives, using smartphones, social media, and other digital platforms as their primary means of communication and information gathering.
Gen Z is also the most diverse generation yet, with a wide range of racial, ethnic, and cultural backgrounds. They value diversity and inclusion, and are more likely to support causes and organizations that reflect their values. Gen Z is also highly socially conscious, with a strong sense of justice and equality. They are passionate about issues such as climate change, racial justice, and gender equality, and are more likely to support organizations that are making a positive impact in these areas.
Strategies for Engaging Gen Z
Now that we have a better understanding of Gen Z, let's explore some strategies for engaging with our most modern day donors.
01. Authenticity is Key
03. Tell a Compelling Story
Gen Z responds well to storytelling. Nonprofits can engage with Gen Z by sharing powerful stories of impact, highlighting the real-world difference their organization is making. Use testimonials, case studies, and personal stories to connect with Gen Z on an emotional level and inspire them to take action.
04. Offer Opportunities for Involvement
Gen Z is not content to sit on the sidelines. They want to be actively involved in causes and organizations they care about. Nonprofits can engage with Gen Z by offering opportunities for them to volunteer, donate, or advocate for their cause. Provide clear pathways for involvement and make it easy for Gen Z to get involved and make a difference.
05. Embrace Diversity and Inclusion
Gen Z values diversity and inclusion, and is more likely to support organizations that reflect these values. Nonprofits can engage with Gen Z by prioritizing diversity in their leadership, staff, and programming. Ensure that your organization is inclusive and welcoming to people of all backgrounds, and actively work to promote diversity and equity in all aspects of your work.
06. Listen and Respond to Feedback
Gen Z is not afraid to speak up and share their opinions. Nonprofits that want to engage with Gen Z should listen to their feedback and prioritize their input. Create opportunities for Gen Z to share their thoughts, ideas, and concerns, and respond to their feedback in a timely and respectful manner. Show Gen Z that their voices are heard and valued, and that their input is making a difference.
Engaging Gen Z is essential for the success of nonprofit organizations. By understanding the unique characteristics, values, and preferences of Gen Z, nonprofits can create effective strategies for reaching and engaging with this important demographic. By prioritizing authenticity, social media, storytelling, opportunities for involvement, diversity and inclusion, and listening to feedback, nonprofits can build strong connections with Gen Z and inspire them to take action and make a difference in the world.
Nonprofits that effectively engage with Gen Z have the opportunity to create lasting impact, empower young people to drive positive change, and build a more just and equitable society for future generations. By following the strategies outlined in this guide, any nonprofit can successfully engage with Gen Z and ensure a bright future for their mission.
